The CE Industries company has become the owner of Beohemija, one of the leading producers of detergents and home hygiene products in Serbia, which opened a new chapter in the development of our company. By joining the international holding, our plans for modernizing production, developing brands, and expanding our presence on the regional and European markets have received an additional boost. The CE Industries representatives have emphasized that they see Beohemija as an important part of their industrial strategy and a company with great potential for continuing growth and positioning on the global map of the detergent and household chemicals industry.