We entered 2026 with a clear ambition in mind—to set an example of what modern industrial transformation looks like in the FMCG sector.
In the previous period, we worked not only on increasing capacity but also on fundamentally changing the way we operate–from production, through logistics, to the end user.
The automation and digitization of the factory in Zrenjanin allowed us to remove bottlenecks and increase efficiency, but more importantly—to ensure stable quality and greater flexibility in a dynamic market environment.
As our CEO Roman Kratochvíl has pointed out, “Technology ensures us consistent quality—that which is crucial for the trust our brands enjoy with our consumers.”
It is precisely this focus on quality and process control that we continue to develop through our own distribution platform Kaumy SEE and strategic partnerships, in order to make every step—from the product leaving the factory to reaching the consumer—predictable, optimized, and controlled.
This is not a mere investment cycle but a long-term change that positions us for further growth at the regional level.